A UK-based marketing leader with 15+ years building brands, scaling growth and leading international marketing across Europe.
I love building marketing that people actually remember, combining creativity, commercial thinking and performance to help brands grow.
About
15+
years in marketing
6
European markets led
B+P
brand × performance
∞
campaigns shipped
I'm a marketing leader who sits at the intersection of brand and growth. Over the past 15+ years I've worked across FMCG, agencies and high growth tech, from brands like Unilever and Pernod Ricard to leading European marketing at Taskrabbit.
I'm as comfortable discussing creative ideas as I am commercial performance. I've helped build brands from the ground up, scaled marketing across multiple countries, backed ambitious creative work that delivered results, and grown businesses while making marketing more efficient.
Outside of work I'm a husband, dad to two boys and a lifelong Manchester United fan. I'm also slightly obsessed with brands, culture and great marketing, which usually means sending people photos of brilliant campaigns I've spotted somewhere in Europe late at night.
Selected places I've built brands
What makes me different
Six things that shape how I work, lead teams and think about marketing today.
I've never believed in choosing between brand and performance. The strongest marketing systems make both work harder together. Brand creates demand, performance captures it, and the data helps improve the next creative decision.
I love the creative process, but I care just as much about business impact. The best marketing is memorable, commercially effective and built to drive results, not just attention.
I'm excited by the practical application of AI across marketing. I use it to speed up thinking, improve workflows, unlock creative exploration and help teams work smarter, while still believing human insight and judgement are what create truly great marketing.
From global businesses like Unilever and Pernod Ricard to scaling marketing at Taskrabbit, I've learned how to adapt strategy to different stages of growth, cultures and business realities.
Leading marketing across markets including the UK, Germany and France taught me that successful international marketing is about understanding culture, not just translating campaigns. The best work feels locally relevant while building a consistent brand.
I care deeply about building strong teams and marketing that delivers measurable business outcomes. Clear direction, high standards and commercial accountability tend to create the best long term results.
Professional Experience
Across FMCG, agencies and high growth tech, I've built my career at the intersection of brand, creativity and commercial growth.
2024 to Present
UK, Germany, France, Italy, Spain, Portugal
2024 to Present
UK, Germany, France, Italy, Spain, Portugal
Taskrabbit
Leading brand, growth, product marketing, SEO and partnerships across the UK, Germany and France. Responsible for shaping European marketing strategy across multiple markets while building a more efficient growth engine.
Key highlights
2022 to 2024
UK
2022 to 2024
UK
Taskrabbit
Led UK marketing strategy with a focus on brand growth, major campaigns and commercial partnerships. Helped evolve the brand from a functional marketplace into a more culturally recognised consumer brand.
Key highlights
2020 to 2022
UK / Germany
2020 to 2022
UK / Germany
Taskrabbit
Helped build the European marketing function from an early stage foundation, establishing scalable growth channels and local market strategy across the UK and Germany.
Key highlights
2018 to 2020
London
2018 to 2020
London
Harvest Digital
Led strategic client relationships across finance, retail and lifestyle brands, combining performance marketing with broader business and attribution strategy.
Key highlights
2015 to 2018
London
2015 to 2018
London
Pernod Ricard · Unilever
Started my career building foundations across brand, digital and shopper marketing inside global FMCG businesses. Learned the importance of strategic consistency, creative quality and long term brand building.
Key highlights
Achievements
A selection of results across brand building, commercial growth and international scale.
Selected work
A curated slice. More case studies, decks and visuals available on request.
An insight-led OOH platform that turned everyday tasks into hooks people couldn't stop reading. Localised across the UK, Germany and France.
Made the strategic case for brand, shifted investment from 99% performance to a balanced mix, then grew revenue while shrinking marketing as a share of it.
Built and shipped four major partnership programmes in 18 months, opening new audiences and giving the brand earned credibility in new contexts.
Foundational work on integrated campaigns, digital craft and shopper, the kind of brand discipline that still shapes how I lead today.
Keynote · Speaking
On the Ad Week Europe stage in London, I shared how I built the internal case for brand investment at Taskrabbit, shifting the mix from 99% performance to a balanced model, and how the Lyrics OOH platform became the engine that drove sustainable European growth.
"The brands that win aren't the loudest. They're the ones with a clear point of view, the patience to build memory, and the discipline to measure what matters."
Dan Miller
Recommendations
"One of the sharpest marketing leaders I've worked with. Dan can hold a creative line and a P&L at the same time. That's rare."
"Dan turned our marketing from a cost centre into the growth engine. The Lyrics campaign genuinely changed how the category saw us."
"Strategic, calm, kind. Builds teams people don't want to leave and brands people don't forget."
Get in touch
I'm always interested in ambitious brands, smart teams and meaningful challenges, from strategic advisory and brand partnerships to speaking, or just a good conversation.